Google Panda 6 Months Out Still Has People Baffled
Panda has created a scenario where publishers who don't embrace SEO are condemned to feel the sting of what happens when they don't. SEO DOES WORK but you can't rely on your father's methods anymore...
View ArticleIs Google's AdWords Express Right For You?
AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is the most efficient way to spend your advertising dollars. Some...
View ArticleGoogle AdWords Opens Premier SMB Partner Program
In addition to its Partner and Certified Partner programs, Google AdWords is now releasing a Premier SMB Partner (PSP) program that connects small- to medium-sized business owners with established...
View Article10 Takeaways from Google's Holiday 2011 Consumer Intentions Report
How are consumers shopping this holiday season? Google research sheds some light by revealing five major stats online retailers and marketers should know and five action items that will help e-tailers...
View ArticleSEMPO Tells Government: Don't Censor Search Engines
In response to the U.S. FTC's antitrust probe into Google, the search marketing organization SEMPO issues a statement to the FTC Chairman Jon Leibowitz, calling for zero regulation. This article...
View ArticleHow Local Small Businesses are Evolving Their Online Marketing Strategies
Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through...
View ArticleModern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years...
2011 saw big changes in the social bookmarking and sharing world. Some of the larger social news sites were retired and another was indecline. Here's a deep look at the changes, trends, successes and...
View ArticlePinterest Marketing Tips & Tricks to Drive Targeted Traffic
Is Pinterest just a toy, or a legitimate source of targeted traffic? One early adopter shares his experience with Pinterest marketing, how it converts in comparison to channels like Facebook and...
View ArticleGoogle+ Local Marketing Pilot Programs for Large Brands Show Promise
Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should launch a local marketing Google+ pilot program and...
View ArticleHow to Create Great Content Without Causing Too Much Controversy
When it comes to optimization, links equal power. Some bloggers and businesses don't care how they get these links. But quality content will build long-term SEO success. Here's how to create great...
View ArticleLocal Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information...
View ArticleGoogle+ Local to Replace Places as Google Makes a Play for More Mobile Ad...
Google has announced that their new Google+ Local program will see Places Pages replaced, across search, social, Maps, and mobile. It’s part of their plan to continue dominating the paid search...
View ArticleGoogle Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR
Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not that exciting. However, Google claims that this visual redesign has increased...
View ArticleViva Las Vegas Tech: A Startup City Blooms in the Desert
New York, Seattle, and Silicon Valley may be synonymous with technology and start-ups, but it's time to add one more to this list: Las Vegas. What began at the grassroots level a year ago has now...
View ArticleSocial Retail: Finding, Engaging & Cultivating Today’s Connected Consumer
As consumers find products, styles and trends online, how can brands take advantage? What tools are at brands’ disposal? How can brands more effectively tap into the data, conversations, and...
View ArticleHow To Make Good Use of Big Data
Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by your...
View ArticleHow the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines
Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing the retailer to further monetize the traffic it’s...
View ArticleIncrease PPC & SEO Conversion With Email Nurture
With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the...
View ArticleFor the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives...
Learn why those calling social media marketing – and Twitter, in particular – a fail based on Black Friday statistics that show it drove 0% of sales are completely missing the mark and, more...
View ArticleGoogle AdWords Geo-Targeting Settings: How to Stop Losing Money
The default Google AdWords setting actually opens your campaigns up to the possibility of generating clicks from locations outside of your geo-targeting parameters. Here’s how you can avoid wasting...
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